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What was the motivation of Interpipe in getting involved in Galvanized steel coil manufacturing

What was the motivation of Interpipe in getting involved in Galvanized steel coil manufacturing and what is the importance of billet production in the company's overall production structure?
 
TheGalvanized steel coil made by Interpipe Steel is an independent product, though it has the same competitiveness as pipes and railway wheels produced by Interpipe. Therefore it would be logical to consider Interpipe's electric steel-melting complex as a separate business. The quality of steel billets produced at Interpipe Steel complies with all the technological requirements of European pipe and railway wheel producers. This is why we have every reason to assume that our mill's billet products will meet good demand in the export markets. Export deliveries of billets to external buyers will ensure the growth of the company's export revenues and eventually of the company's income. 
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