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What do you think about the serious challenges Pre-Painted Steel Coil producers have been facing lately?

What do you think about the serious challenges Pre-Painted Steel Coil producers have been facing lately?
 
The Pre-Painted Steel Coil producers are not the only ones facing challenges, all producers are facing them. The biggest problem is that current demand levels are not satisfactory for the market and or for producers given current capacity or production. That is to say, the problem is one of overcapacity. In some countries, certain producers can adjust their production according to demand; however, there are many others which are not able to do this for various reasons. This is causing problems in the market. To overcome this situation, first of all demand must improve, but this is not expected to happen in the short term. Maybe in a few years' time, supply and demand will reach equilibrium, but for the time being I cannot say what will happen in terms of production. When you continue producing, you have to pay more for the raw material because of the demand you have created and you put pressure on the prices of the products you produce. In the end, the margin you worked for is gone. That is what concerns producers most.
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